This game is a variation of the Leadfamly Quiz module. Quizzes are good for getting your target audience to interact with your content.
Several of our customers in more traditional industries (banking, insurance, energy, etc.) use quizzes when they have difficulty getting important content to come to life. When presented in a quiz format, it’s easier to get the audience to engage with the content. Customers also use quizzes to challenge their audience and test their knowledge on a given topic.
The unique feature of a Level Quiz is that users will ‘die’ as soon as they answer a question incorrectly. If they want to improve their score, they have to start over from the beginning. If you make an interesting and challenging quiz with questions that gradually increase in difficulty, the user will want to take the test again to try to get a higher score.
Some of our customers have managed to design quizzes that are so irresistible that participants will retake the same test five times in an attempt to get a better result. On top of that, as much as 20% of the traffic in a given campaign comes from viral sources when users share their results with friends.