For example, a travel agency wants to promote new travel packages to their Northern European audience. They’ve decided to create a Personality Quiz, “Are you a beach bum, a city dweller, or an adventure seeker?”. In the registration form, the travel agency can share a dropdown of favorite destinations. For those who choose Thailand as their favorite from Thailand, Japan, and Peru, AND whose personality is a beach bum, they can receive a voucher or special offer on a trip to Thailand.Another way this can be used is for retailers who want to allocate prizes based on store inventory. So, a supermarket could set prizes based on the store(s) in a certain postal code that has inventory.