Actions Don’t Align To Intentions

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We crunched the numbers of YouGov consumer research with aggregated Leadfamly platform data. We found that in many cases, what consumers said in the YouGov survey was conservative to how they actually behaved.

This ebook includes 6 key insights of why actions don’t align to intentions, the most interesting and unique data points collected in games powered by Leadfamly, and mostly importantly, what this means for you and your audience.