Year in Review 2021

It’s been quite a year! Even with the continued uncertainty of the pandemic, this year has taught us that there’s always a silver lining. 

We are grateful for our community, including our customers, audience partners, and new friends. We’ve watched our customers launch exciting campaigns, adapt to doing even more online, and most important, connect meaningfully with their audience. 

Incredibly, we saw our customers reach new achievements: over the course of the year, there were 10 campaigns that had more than 1 million visitors.

Connection is our top priority

When we look back at 2021, our highlights all centered around people.

  • 70 talented professionals joined this year — we’re grateful to every one of them for joining our journey.
  • All 100+ of us came together for a reunion. It was the first time we were all together since Covid.
  • 2,000+ covid-compliant hugs were given

We also connected with others.

  • 40 opportunities to speak at events and connect with marketers.
  • We grew our LinkedIn community to over 5,000.

We were recognized for our expertise when we won Digital Expert of the Year.  

We also launched a new identity that better reflects our personality.

We’re laser focused on our customers

Specifically, their experience and how they use the Leadfamly platform to connect with their audience(s). Our focus on customers, both their success and support, has paid off: 

  • 99.1% is the chat support rating
  • 82,474 messages sent on our chat support, Intercom
  • 34 seconds = median first response time

Customer education is also part of making sure our customers succeed. Throughout 2021, we saw: 

  • 6,500 unique sessions in the Leadfamly Academy 
  • 2,862 course enrollments

The Leadfamly platform was used a lot

  • 10 campaigns with 1+ million visitors 
  • 160+ million sessions 
  • 70% = completion rate of games played
  • 69 seconds = average time spent per game play

We grew together

We opened an office in Copenhagen and moved into new spaces in London and Helsinki.  

We also like each other quite a lot. We checked and we sent 513,589 Slack messages throughout 2021. 

Thanks for being a part of our community this year — we’re excited to see what 2022 brings!