Gamification in marketing is a tried and true way to win new customers.
Consumers are the unwilling targets of a shouting contest between brands. Each of us receive thousands of marketing messages every day and we filter out most of them, just to stay sane. The problem is that brands rarely invite to real involvement.
The solution is to use game mechanics to create a fresh and engaging experience that captivate new customers.
We know one-size-doesn’t-fit-all, but here are a few teasers of what this looks like
Use game campaigns to create a value exchange: give a great experience and gain marketing permissions.
Get data directly from the source rather than relying on a list or bought permission. It’s data you can trust, and creates a transparent relationship with your audience.
Whether that’s time or money, using game mechanics enables you to get a higher return from your efforts.
Gamification amplifies marketing impact across any industry or size. Get ready to see your demand skyrocket.
“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in. Gamification campaigns have also lowered our CPL and reduced a new customer’s first time to purchase. In addition to all of this, the data we gathered also enabled me to write a brief to our organization about what our audience wants from Masai.”
“We can build campaigns ourselves, and the Leadfamly platform is so easy to use. We are so happy with the success of our campaigns. Because of how well they’ve performed, we will now make a lot more game campaigns for this year’s marketing strategy than we originally planned. The Leadfamly platform is for companies that want to gather new leads, delight current customers, and entice customers to spend valuable time interacting with your brand.”
Engage your audience in a fresh and mesmerizing way, and grow loyalty with game mechanics.
Use gamification in marketing to animate your customers to engage and do business with your brand.